Publishers mobile efforts are starting to pay off with higher prices for their ads, according to new data from PubMatic. The report on quarterly ad rates suggests that mobile advertising is beginning to mature, and not just on platforms like Facebook, but on everyday apps and across the mobile Web.
PubMatic, the marketing software technology firm, said that rates were higher and growing faster on mobile devices compared to desktop last quarter. The company sees about a billion ad impressions a day, with inventory on apps like Spotify, TuneIn, NBC, eBay, and on mobile websites.
The publishers are doing a better job improving their mobile Web designs and building responsive websi